I was recently asked to help brand and design a new mobile application. Not to over simplify the purpose the app, but it basically scans you email for actionable items and then creates a task list for you to work from. The first step was to create the visual brand. It needed to tie into the idea of email and to do list, and be fresh and modern. I came up with the checkmark inside the mail symbol, married with a clean modern typeface. From there I needed to create some engaging and informative splash screens and interface designs.